7 Business Growth Strategies For 2022

Black woman with her team making strategies

For many of us, 2021 was a year to start afresh, start all over and even begin new businesses. It almost felt like a race to catch up with what we may have lost the year before to the pandemic. For others, they continued building on what they had. In all, 2021 is winding down and out and we are welcoming 2022.

Do you believe in having expectations and setting yearly goals? Whatever the case is you will agree that business growth tops any list, desires or expectations. I'd be sharing business growth strategies to implement in the coming year.

  1. Social Proof. In 2022, build a good reputation for your business. Consumer choice and buying habits are influenced by the choices others make. The herd mentality applies to business, make sure to harness it and build traction for your business.

  2. Customer feedback. Learn what your customers think and know about your business. Ask them what improvements need to be made or what they feel should remain. Customers want to be listened to. Make sure to hear.

  3. Testimonials. Without testimonials, it will be difficult to grow. Testimonials help you build brand trust and loyalty. It is a great customer acquisition and customer retention strategy.

  4. Offering Freebies. From now, start looking into the 2022 calendar and plan for both content and freebies for the new year. Run contests or challenges to build publicity. Offer Promo bundles. Promo bundles are a top sales-boosting strategy. Black Friday, Valentine, Thanksgiving, Christmas, Cyber Monday, and religious holidays. Make plans for partnerships and collaborations for this season as well.

  5. Invest in your business. Put in quality time, effort and resources into your business. It helps you win the trust of potential investors. It shows how much you are willing to risk and stake into your business. Don't hold back in 2022

  6. Make use of Social Media & Influencers. The world is a global village and social media takes you beyond the shores of your physical location. Social media has led to a massive expansion of small and medium scale businesses. There's no limit and socializing is not stopping neither should you.

  7. Give your business the best publicity. Whatever you are doing, shout it. Let people know about it. Make use of influencers, join communities and run ads for your business. People won't know who you are or what you do if you don't talk enough about it. Remember Social Proof.


I hope you practice at least 3 of these tips. I am also inspired to start and get my business on the move.

Dashiki Diaries Writer Doyinsola Olawuyi
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