Start Making Partnership Plans For Growth

Have you ever heard of the African word, ‘ubuntu’? Ubuntu can be said to mean acting in a way that benefits the entire community. Basically, working together, presenting a united front. Ubuntu is from a Zulu phrase "Umuntu ngumuntu ngabantu", which literally means that a person is a person through other people.

Don’t let us get bored with long talk. Have you thought about partnering with another business or startup? Your brand/business collaborating with another brand/business. I always had the idea of working alone. Doing and running things my own way for my personal brand. Alas, things cannot always be so. Especially if growth is in the picture. Partnerships are a great deal for individuals, talk more or less about business. It is needed. Well, not entirely necessary or a compulsion. See it like adding fertilizer to crops to add growths or taking multivitamins.

The idea of success alone is grand but with ubuntu, with partnership, we win together.

Try taking a walk around your business for a while. Partnerships have a lot to offer your business. It can mean putting yourself and your business out there. It makes you consistently offer value. Also, it means growth. Remember Ubuntu, partnerships bring people and organisations together. 

Your brand gets opened to newer audiences, saves you cost, helps you break new ground and achieve newer goals. With partnership your business network is growing, your partner can even become a new customer for your brand. Everybody wins.

THINGS TO CONSIDER BEFORE GOING INTO A PARTNERSHIP.

1. Consider what is best for your customers.

2. Consider what will serve your business.

3. Is the partnership is offering value and service to your customers?

4. Study and research the brand you will be working with.

5. Is it a brand you’d love to work with? Do your values align?

6. Remember to keep things official and documented.

Cast your mind back to Ubuntu where we all win. This time, you and your business are not winning alone. The most important part of your business receives new life. YOUR CUSTOMERS. New offers, new options, a newer way of telling your brand’s story.

Nobel prize winner and South African Archbishop Desmond Tutu made the concept of Ubuntu more popular in the modern world. He says in his book, No Future Without Forgiveness (1999), “We are different so that we can know our need of one another, for no one is ultimately self-sufficient”.

Try partnerships out. I don’t mean to rush you but plans for 2022 have started already. Remember to include plans for partnerships. Start listing out brands you’d love to work with and would be great for your business. Start studying them.

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